The Embassy Groups’ initiative was to create a consistent, functional and brand-focused wayfinding system across multiple campuses throughout India. The project was started in 2016 with Embassy Manyata Business Park – a 160+ Acre campus in Bengaluru and then rolled out pan-India.

Thirty Second December Designs ensured an effective on-ground brand presence in coordination with the management & marketing and communications team as well as stakeholders such as projects, leasing and operations teams to ensure a cohesive and coordinated experience for the community.

 Founded in 1993, Embassy Group is one of India's largest real estate conglomerates with a broad portfolio of over 85+ million sq. ft. of prime commercial, residential, retail, hospitality, services, and educational spaces across Delhi NCR, Bangalore, Chennai, Pune, Mumbai, Noida and Trivandrum in the Indian market and Serbia and Malaysia in the international market. Across all asset classes, Embassy Group places a strong emphasis on high standards of quality, delivery, world-class services, environmental management, and safety. Embassy sponsored India's first publicly traded REIT and Asia's largest REIT by area.